Top Ten Ways to Increase Traffic to Your Book Website
Having a website is a great promotional method for authors. It is where they can update their readers about their upcoming books. A website is also an easy communication platform between authors and readers. For these reasons, it is necessary that authors build websites if they want to advertise their books on a wide scale.
However, an already set-up website does not automatically guarantee authors an increase in book sales. There is no guarantee that every available website on the World Wide Web will get an upright amount of visitors. This is because a single website needs to compete against a thousand others in order to be relevant in search engines. In a more technical term, a website should be receiving lots of traffic if it wants to stand out among the other websites competing for a spot on the primary results page of search engines.
If you are a budding author whose experience in online book marketing is a bit limited, then you may be wondering how to increase your web traffic without taking a beating. Luckily, you do not have to fret so much, as this article will talk about increasing web traffic for authors the easy ways.
Blogging is a practical way to increase web traffic, especially for authors. Since authors are assumed able to create well-written content, blogging is a convenient method for them. When a site has a blog that is updated with posts regularly, search engines are more likely to index it. However, blog posts should contain quality writing and relevant topics in order for them to improve the overall performance of a website. There are several ways to ensure quality and relevance in a blog including having a compelling introduction, using shorter paragraphs, etc.
Social media is also a great way to increase web traffic without spending much pennies. It is free to use and it has an extremely large audience with millions of online users around the world. Authors can make use of the free platforms provided by social media to share their blog posts and other useful pages on their sites. There are several social networking sites available for authors to utilize, but the most popular ones include Facebook, Twitter, Instagram, and LinkedIn.
Sending out regular newsletters can also increase web traffic for authors. Authors can include useful information and links to significant pages in their newsletters to convince their loyal readers to visit their websites. This practice is called ‘e-mail marketing’, which is effective not just in promoting a book or a website, but also in communicating directly with fans.
If you are not strict when it comes to budget, you can also go for online advertisements to promote your book website. Paid search, social media advertising, and display advertising are all great ways to attract website visitors. Other than increasing web traffic and conversions, they can even help you build your author brand. However, a word of caution: each advertisement channel has its advantages and disadvantages, to make sure your money is well spent, think carefully about your objectives before availing of an online advertisement.
Optimizing your content for search engines is still one of the most effective ways to generate web traffic. There are two main kinds of search engine optimization (SEO) practices – on-page SEO and off-page SEO. These two work together to improve search engine rankings.
On-page SEO involves manipulating factors that you can control on your own website. There are several tactics on doing this including using relevant keywords, optimizing meta-description, HTML code, title tags, alt tags, providing internal links, etc.
Off-page SEO is another practice that has been proven effective in generating traffic. In comparison to on-page SEO, this practice involves page-ranking factors that occur outside your website. These factors consist of a variety of measures including backlinks, domain authority, and social promotion.
Targeting Long-tail Keywords
Long-tail keywords consist of three to four keyword phrases that online users specifically type in search engine bars. Targeting these keywords in your content will not just generate traffic to your website; it will also increase the potential sales of your books. This is because users who know exactly what they are going to buy commonly utilize long-tail keywords. In turn, these very specific searches are far more likely to convert to book sales compared to the more generic searches.
Webinars are essentially seminars conducted over the internet. Hosting webinars can help authors increase the number of visitors on their websites, especially when it is combined with an effective social promotion campaign. This is because, by nature, people love to learn. By taking advantage of this nature, you can share your knowledge to other people while simultaneously increasing attention for your website. To make this more effective, however, make sure that you archive your webinars on your site for later viewing.
Examining Analytics Data
Examining analytics data allows you to glean insights you can use to come up with a good strategy in increasing web traffic for your book site. Before you can thoroughly build your web traffic, you must first have an understanding on the analytics of your website. Analytics serve as a connecting tissue between your website data and your decision-making process. By learning how to examine analytics data, you can arrive at decisions regarding your site, which are effective and well thought-out.
The responsiveness of your website determine not just many online users will visit your website, but also how many of them are going to stay to click on more pages. Of course, you do not want to have a website set-up that drives potential book buyers away. So to avoid this, make sure that your website is easily accessible and your webpages are as optimized as possible.
The things mentioned above are only some of the many ways to generate traffic to your book website. Increasing web traffic for authors is a laborious process. There is no single way to gain site visitors, more so book buyers, that easy. However, by trying as many ways as possible, with enough perseverance and patient, you can eventually pull off an efficient online book marketing strategy.